Heiki

Heiki, from the Japanese 平気 — fine, no problem.

The week forgives a big dinner.

Photograph the plate. Heiki gives you a number you can argue with, asks the one thing a photo can’t show, and reads your week instead of grading your day.

Coming soon to theApp Store

iPhone, iPad and Mac.
Three days of everything, no account needed.

One

A number you can argue with.

Every photo calorie app gives you a number. The number is a guess. Most apps show it as a fact. Heiki shows the guess as a guess, says what it depends on, and lets you sharpen it with a tap.

  1. The estimate arrives with its range. 560 to 710 and how sure it is, not a false decimal.

  2. It asks the one thing that moves the number most. Was that whole milk? Any refills? Oil in the pan?

  3. The range pulls in. Then it stops asking. A third question worth fifteen calories is an interrogation.

One sentence about a photographed meal roughly halves the error in published testing: about 14% with a sentence, about 30% without. Better than a dietitian working from the same photo. Nobody in this category can honestly claim single digits, and we won’t.

620 kcal Medium confidence

Somewhere between 560 and 710.

I assumed whole milk. Was it?

Two

Saturday was a very good dinner.

Twenty-nine hundred, and worth it. Heiki doesn’t grade the day. It reads the week, and the other six days had room.

A day is one number. A week is a habit. So the week is balanced across its days instead of punishing each one, and a dinner out is arithmetic rather than a verdict. No streak to protect, no badge to lose. Nothing in the app is red.

Three

What it feels like after a week.

Four

Start free.

Three days of everything, no account. Sign in with your Apple Account and the first 14 days of Pro are free, once. After that the app keeps going at a walking pace, one estimate every three hours, and your journal is yours for good.

The honesty is never the paid part. The range, the question, the spoken sentence: free. Pro removes the waiting. Prices are set by Apple in your currency and spelled out in the Terms.

Three promises, and you can check all three.

  1. Faces never leave the phone.

    Blurred on the device before a photo is saved or sent. The original stays in your camera roll.

  2. Photos expire.

    A meal photo is deleted from our servers after 30 days. Your copy stays on your device until you delete the entry.

  3. Never sold, never trained on.

    There is no toggle for it, because there is no version of it. The long version is the Privacy Policy, written to match the code.